Dralion by Cirque Du Soleil Touring Show at the Forum de Beyrouth...In October of 2013, SOLICET was proud to welcome the return of Cirque du Soleil with their show Dralion, following the successful tour of Cirque du Soleil’s Saltimbanco in May of 2012. In both cases SOLICET has not only secured the contact with Cirque du Soleil, but has handled all the local arrangements such as venue booking, hotel and transportation booking, and local marketing such as sponsorship deals, above the line and below the line marketing campaigns; which include TV, radio, print, online, grassroots, and much more. On-site, the venue was transformed into a world of its own with specially designed branding by SOLICET’s graphic designer. Tailor items were designed for the reception area, which included: branded stands for sponsors, catering and merchandise. The event itself was a huge success, all thanks to the marketing efforts and the supervision of the set-up and execution of the show, headed by SOLICET team members. Due to popular demand performances were added for a total of 11 shows, with over 25,000 people coming to watch!